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Social Media & TV: Good Marriage or Just Dating?

Can social media and television make a good marriage?

Many analysts believe they make a fine couple, but there are some caveats, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.”

“These TV-related conversations are fragmenting across platforms. Twitter, which has gotten the most attention for its TV tie-ins, is experiencing renewed competition from Facebook, for example,” according to eMarketer.

To read original articles, Click here.

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